Web Work Case Study

This is a site for booking a caricature artist and seeing examples of the artist’s work. It includes slideshows of samples and a form that sends information for the artist to respond to.

Description

This is a site for booking a caricature artist and seeing examples of the artist’s work. It includes slideshows of samples and a form that sends information for the artist to respond to.

Purpose

This site shows samples of the caricature artist and a form to contact the artist to book parties and to ask for more information. It also answers the most asked questions in the FAQs.

Challenges

I considered the challenge to create samples and forms that give people a good idea of the caricature style and make it easy to contact and book the artist for parties. This was a matter of design experience and creating forms that would be easy to fill out  and for the artist to respond to.

Description

This is a site for booking a caricature artist and seeing examples of the artist’s work. It includes slideshows of samples and a form that sends information for the artist to respond to.

Purpose

This site shows samples of the caricature artist and a form to contact the artist to book parties and to ask for more information. It also answers the most asked questions in the FAQs.

Challenges

I considered the challenge to create samples and forms that give people a good idea of the caricature style and make it easy to contact and book the artist for parties. This was a matter of design experience and creating forms that would be easy to fill out  and for the artist to respond to.

Responsibilities

  • Designer
  • Developer

Technical

  • WordPress
  • Elementor

Key Insights

I wanted to make sure I got good answers from my UX study, so I could make the correct choices for the design to get the most business from the site. The artist also uses advertising on Yelp to drive users to the site, so the conversion rate should be maximized.

Responsibilities

  • Designer
  • Developer

Technical

  • WordPress
  • Elementor

Key Insights

I wanted to make sure I got good answers from my UX study, so I could make the correct choices for the design to get the most business from the site. The artist also uses advertising on Yelp to drive users to the site, so the conversion rate should be maximized.

design

Requirements Analysis

Requirements for the project are gathered here. I use a brief template and get as much information as I can to see what needs the company has. 

Personas

I then create user personas to think through the user’s tasks and needs.

User Experience

I compare what the company needs and user needs and work through user experience analysis to find a structure that works for both, and keeps good information architecture and SEO structure. I also visualize the user flow to check my assumptions.

Style Tile Design

I compare what the company needs and user needs and work through user experience analysis to find a structure that works for both, and keeps good information architecture and SEO structure. I also visualize the user flow to check my assumptions.

development

Prototype

I use the approved style tile to work into a mobile-first design. I have to keep in mind the structure created during wireframes to make a flow that is visually pleasing and technically possible.  I create an Adobe XD prototype with images and interactions in mobile screen form and then complete tablet and desktop.

Development

I produce sites with WordPress and Elementor to make my XD document into a functioning website, make changes and set up templates to work with a pixel-perfect design. If the client wants the ability to edit or add content, I set that up as well. 

I host and maintain as needed.

contact

Phone and text: 760-315-2089

Email: kara@karawald.com

Address: San Diego, CA USA